CNET then collected a fee from the retailers based on the "pay-per-click" advertising model. At the end of CNET's web sites were generating 8. The company's multiple revenue sources led analysts to predict that CNET would remain profitable for the next several years.
Throughout CNET added e-commerce capabilities through acquisitions. Following the acquisition of NetVentures Inc. The service helped resellers of unbranded computer systems build their own online stores and benefit from CNET's marketing clout.
The company owned and operated KillerApp. Other acquisitions in included Sumo Inc. Both acquisitions improved CNET's search engine capabilities. An agreement with RealNetworks resulted in Snap. CNET also increased its advertising and branding efforts in Such a commitment meant that the company was putting growth before profits.
The company continued to be active in broadcast media, launching the weekly television program "News. CNET made its largest acquisition to date in January when it acquired comparison-shopping site mySimon. After attempting to license its virtual learning agent VLA technology to web portals, mySimon.
In mid the company launched a multimillion-dollar advertising campaign that featured a humorous character named Simon and the tagline, "The future of shopping is here.
In the fourth quarter of mySimon. In addition to gaining the web portal ZDNet. Japanese computer giant Softbank Corp. With an international presence in 25 countries, CNET Networks ranked among the top five international networks in terms of global footprint.
In the fourth quarter of the company acquired the remaining interest in its joint venture with AsiaContent. The company also formed a European sales network to improve cross-border marketing opportunities in nine European countries. Noting that an economic slowdown was affecting the technology market, CNET lowered its revenue forecast for as early as February and announced that it would lay off employees, or about 10 percent of its workforce.
In April the company announced that it would acquire TechRepublic, an online destination for IT professionals, from technology research firm Gartner, Inc. The acquisition of TechRepublic added 1.
Reaching a broader audience of technology minded consumers, CNET teamed with Fortune magazine to co-produce two special issues of the magazine in Those were heady days in the dot-com bubble, but bubble or no, we knew we were onto something. CNET made it our mission to give the most salient, helpful news and advice during a time of rapid change. Twenty-five years have passed, and through acquisition by CBS and now as a part of the ViacomCBS family, we still make it our mission to give interesting, helpful news and advice day in and day out.
Over the next month, we'll take you on a walk back through the past 25 years of technology, media and change. We'll bring you a little something new each week, and whether you're new to CNET or you've been along for the entire ride, we think you'll enjoy every moment. We don't take for granted these past 25 years.
We've been privileged to help our fans and audience navigate changes large and small, including the incredible challenges facing us today. We are thrilled and honored to help make recommendations for what to buy and how to buy it now more than ever, especially given the economic challenges today and ahead.
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