To find out more, I spoke to Ash Black, an Australian denim aficionado pairs and counting. The freezer just holds the smell, does nothing with it. The ocean thing tripped me out — you want me to do what?!
They launched the spray in Australia a few years ago, building it up into a global brand, now selling everywhere from Berlin to Hong Kong, Russia and America.
You washed my jeans?! As someone who has spent years talking to men about their laundry habits, what does he think the appeal of raw denim is?
But why is it that an otherwise routine household chore gets people so wound up, apart from the obvious yuck factor that is an excellent way to get clicks online?
And why is knowledge about how to wash jeans crucial if you sell jeans? We talk about how to wash or not wash our jeans because it influences how they look. In the US, interest peaked in October of In the autumn of , the surge of interest in raw denim made more people question how to wash their jeans.
Especially since they were told by guys and girls in retail not to wash their jeans. The problem with this advice is that consumers are usually not informed about the risks of not washing your jeans, besides them getting dirty and smelly. Kaihara denim. Nudie was my gateway drug into raw denim. And they came out nicely with quite prominent fades. But the wash revealed several breaks on the honeycombs.
Honestly, I felt a little betrayed. No one had told me that the sacrifice for high contrasts was less durability! And I started advising others to do the same and to wash their jeans more often in general.
But what about the What kind of denim washing advice should you give them? This tool was built purposely for people who sell jeans. And it depends on the customer and his needs. The first thing you need to consider is how detailed your guidance needs to be. This will be determined by how much the customer already knows about denim. The less your customer knows and wants to know , the fewer details you need to include in your washing guidance. The initial assessment builds on your interaction with the customer.
Did he seem genuinely interested? You can also think about what kind of questions he asked? Or if he used any denim lingo? Where your customer sits on that scale determines how much detail you can go into. The second question looks into what the customer wants the jeans will look like months or even years into the future. When you wear and wash your jeans, the colour changes. How you wash hugely impacts the fade. The easiest way to find out what kind of fade your customer is looking for is to ask.
Does he want the jeans to fade in a certain way? Having a worn-in and washed pair of your most popular raw denim styles on display help the customer visualise how he can expect the jeans to evolve. And a garment made from the same denim, such as a jacket, may also do the job.
Wouter Munnichs, founder online magazine Long John, and freelance denim specialist for brands and retail. Hot Topic This hot topic question has plagued the dry denim world since the dawn of yarn, and every pair of dry jeans sold triggers questions about what way is the right way to go about this.
Share this I'm the founder of Long John. After the first wash, your jeans will feel tighter. If you wash your dry jeans too early, the indigo just bleeds out over the whole garment, producing an even, dark indigo colour. Finally, make sure not to mix with your whites!
Gritty Jackson Dry Maze Selvage — worn for 7 months, no wash. Further Reading. Outstanding form and function for photographers and videographers. A premium-quality camera that offers incredible performance in both photo and video, allowing you to focus on producing your best work. Transforming Ocean Plastic. Herman Miller's iconic Aeron Chair now features up to 1. The Beauty of Versatility. A plain t-shirt? Perhaps an Oxford shirt?
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