Automated campaigns will only promote eligible listings that meet the criteria you set. Listings that are already promoted are not considered eligible. See the below groupings to see the item conditions that are included within these four consolidated selections. If you use the price filter to select your listings, we will use the lowest price of your variations to determine if it should be included. Review your advertising dashboard frequently to keep track of your sales and campaign performance.
The Dashboard includes metrics such as:. Use the advanced insights on your advertising dashboard to gain a deeper understanding of your performance. Advanced insights includes features such as:. Your advertising dashboard also provides detailed item level data for your daily sales tracking needs. Click on Sales Reports to see information such as:. You also have the ability to download data on to a. The Promoted Listings Standard ad fee is charged only when a buyer clicks on your promoted listing and purchases that same item within 30 days of that click.
If your promoted listing ranks higher, your organic listing will not show in the same set of search results. Conversely, if your organic listing ranks higher, your promoted listing will not show in the same set of search results. Your Promoted Listings Standard campaign performance may impact your overall listing rank over time.
Both your ad fees and ad fee credits for unpaid items, returns, or cancelled transactions appear in your Payments tab or on your eBay invoice. Promoted Listings Standard fees appear in the expenses section of your Payments tab, netted directly from your total funds, or in the Account Summary section of your invoice. The itemized details such as Item title, sold to, sale price, ad rate, and ad fee will appear in the expenses section of your Payments tab or further below on your invoice.
Promoted Listings Standard credits for returned items, unpaid items, and canceled transactions are reflected in the expenses section of your Payments tab or on your invoice as well, along with the itemized details such as date, title, itemID, fee type, and amount.
We measure the day sales attribution window from the click closest to the sale and charge based on the ad rate in effect at the time of that last click.
Example 1 : A buyer clicks your item before you revise the ad rate and purchases it after your revision. When a buyer clicks on your promoted listing before you revise the ad rate but purchases the item after you revise the ad rate, you will be charged the ad rate before you revised it. When a buyer clicks on your promoted listing after you revise your ad rate and purchases the item, you will be charged the ad rate after you revised it.
Note : Both examples assume the purchase occurred during the day attribution window. Please leave the following fields untouched. Average based on a comparison of item-page views before and activating promoted listings in Get Started Everything you need to start selling on eBay.
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Seller Center Search. Seller Center Promoted Listings Standard. Promoted Listings Standard. On This Page. What is Promoted Listings Standard? Try It Now. Key benefits. Boost visibility Your items are more likely to sell when more people see them. Guided set-up Our guidance tools help take the guesswork out and suggest which items to promote and at what cost. Detailed reporting Access detailed campaign metrics and sales reports to monitor performance and fine tune your campaigns.
Read More. Getting started. Best for sellers who prefer a guided experience with recommendations: Select the listings available to promote. Set your ad rate. Review and launch your campaign. Best for consistent inventory with low turnover rates: Upload the listings in a.
Best for dynamic inventory with high turnover rates: Use filters to create your rules. Choose your ad rate strategy. Best practices Which items to promote We have handpicked listings that may benefit most from Promoted Listings Standard.
Stay competitive with suggested ad rates Tailored to each of your items, suggested ad rates are designed to help you stay competitive while finding an optimal balance between performance and cost. Monitor your sales Review performance metrics, such as impressions, clicks, ad fees, etc. Performance dashboard. Campaign performance Sales reports Download report. Campaign performance Your advertising dashboard gives you the metrics you need to analyze how your Promoted Listings Standard campaigns are performing.
Metrics include: Impressions. Platforms and Products. Audience Network. Free Tools. Facebook Business Suite. Video Ads. Ads Manager. Facebook IQ Marketing Insights. Creative Guidance. Business News. Case Studies. Creative Hub. Education and Resources. Online Learning Courses.
Blueprint Certifications. Blueprint Programs. Ads Guide. Safety and Integrity. Business Equality. Social Good. Find a Business Partner. Create an Ad chevron-down chevron-down Create a Page. Create a Page. Create an Ad. Help Center. Your progress on this course. Introduction to Page Promotions.
Boost Your Post. This builds familiarity with the brand and you should see better results on the second or third drop. Social Media: Facebook, Instagram, Twitter and other platforms allow you to set the budget and target the areas you want to advertise to. Another great advantage is that people spend so much time on these platforms that they are going to see your ad multiple times.
This ad can be ran weeks ahead of time and increase the budget going into the final week. Every time you visit a website and you see ads on the top or the sides of the page, those are display advertisements and they are the main way blog and informative sites generate revenue. These are tricky because they are ran through Google and need time to setup. You want to start the campaign at least a month ahead of time and increase the budget the final week.
If you see the Promote button, you probably have the right role. When you select the blue Promote button on your Page, you'll choose a type of promotion. We'll guide you through the steps to create your ad more on this below. In most cases, we'll choose images and text for you, but if want, you can also choose your own.
The first time you create a Page promotion, you'll need to add a payment method. In most cases, we'll suggest an image and ad text pulled from your Page, but you can swap them out with your own choices. You'll see several audience options. To create a new audience, select People you choose through targeting.
Select Edit to add or change details. Name and Save your audience so you can reuse it. To set how much you want to spend, select the dropdown below Daily Budget. Choose a pre-filled budget or select Choose Your Own and type in a custom budget. Under Duration , set how long you want your ad to run.
Choose 7, 14 or 28 days, or select Run this ad until to choose a custom date. Review your payment method and make sure it's up to date. If you want to make changes to your payment method, select Change.
Please log in to track your progress Log in. Build Brand Awareness. Increase Online Sales. Promote Your App. Generate Leads. Monetize Your Content. Retarget Existing Customers. Small Business. Large Business. Media and Publisher. Business Partner. Platforms and Products. Audience Network. Free Tools.
Facebook Business Suite. Video Ads. Ads Manager. Facebook IQ Marketing Insights. Creative Guidance. Business News. Case Studies. Creative Hub. Education and Resources. Online Learning Courses. Blueprint Certifications. Blueprint Programs. Ads Guide.
Safety and Integrity.
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