The idea behind the slogan came from a convict facing a firing squad. Back in , Wieden was struggling to come up with a line that would go viral. The night before he was supposed to pitch in the final line, Wieden got really concerned about it and therefore, stayed up whole night to think it over.
Wieden was recalling a man in Portland when coming up with a new Nike slogan. The man grew up in Portland, where he was doing criminal acts and then murdered a man and a woman.
The posters feature bold illustrations and photography and also reveal a refreshed design identity for the trademark Coke logo. Last week a revamp, albeit a temporary one, of the British Rail double arrow logo caused a stir in the design press and on social media. CR speaks to Studio Blackburn, the team behind the update, to get an insight into the project and how they felt about the reaction. Snack brand Pringles has revealed the first update to its mascot in 20 years.
Mark Hauser, applied behavioural scientist at branding agency The Team, discusses how psychology could create more effective, human-centred creative work. Logos, exhibition design and book covers can often seem like the zenith of graphic design. Do reports, documents and catalogues get overlooked by comparison? Lil Nas X is ripping up the music rulebook with his rap-country-pop sound, gender-bending style and eye-catching creative output.
As he releases his debut album, we look at how the artist brings his unique vision to life. The artist, photographer, designer and director talks to CR about working at speed, the joy of not being confined by one discipline, how he balances the commercial with the personal, and why his spirit animal is a cross between a chameleon and a dung beetle. Brands with big or cult-like followings have both power and community.
Creative Review speaks to three brand experts about how they cultivate followers and maintain their flock. Working in the creative industries inevitably involves rejection and doubt. But those are also the elements that can lead to greatness, writes Richard Holman. Aimed at four-five year-olds and focused on areas of the UK that have been particularly affected by the pandemic, Squirrels is the first new Scouts programme for 35 years. In the fight to gain attention for charities and grassroots causes, design and creative thinking is more important than ever.
Here, we look at how creativity can engage people in causes and galvanise wider audiences. As a new book by Jeremy Myerson celebrates the inclusive design work of the Helen Hamlyn Centre, Patrick Burgoyne talks to him about what has changed in the past three decades.
A new book brings the images together for the first time. The photographer speaks to CR about how she aligns her photography with her values, which sees her explore themes of female identity, social injustice and power. Following a recent rebrand and change of focus for her design business, Laura Jane Boast discusses how she lost and then re-discovered the connection with her own studio.
Persuasion Communications founder Jane Austin discusses what it takes to recover from a PR crisis — and how brands can avoid bumbling into one in the first place.
We spoke with studios Robot Food and This Way Up about what it takes to create a successful food brand. We speak to the creatives behind Instagram page Diet Paratha and type foundry Vocal Type about the need for a more diverse group of tastemakers in the creative industries.
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Bill Bostock. Nike's iconic "Just Do It" slogan was inspired by the final words of a notorious killer in s Utah. Facing down a firing squad in his last moments, double-murderer Gary Gilmore said: "Let's do it.
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